FAQ's and Glossary for Webitseo
FAQ
1. Can you guarantee me a top listing in SERP's?
In a word, no. No web designer or SEO expert can gurantee a high ranking in SERP's. Webitseo does not make false represenations about the results you will get with SEO.
2. Then what's the point of SEO?
SEO is very important in getting a high listing in SERP's. It involves many factors that help establish your presence on the internet. When done properly, your site establishes "authority" on the net and has greater weight with search engines. Implementing SEO techniques adds tremendous value to your site and greatly increases the likelihood of higher listing in SERP's.
3. Why should I trust you over the "big dogs" in large companies?
Because I know what I'm doing. I have studied this topic extensively and have solid expertise in this area. The internet is obviously a very important medium for business and communication. Most business owners want that coveted number 1 listing in searches, but many small business owners just don't have an adequate budget to employ the services of a large design house. The good news is, there's no need to pay exorbitant fees. The goal at Webitseo isn't to gouge customers' wallets but to offer a good service at a fair price.
4. How long will it take to get high a high SERP?
In the good old days of SEO, it was fairly easy to get a reasonably high listing in SERP's fairly quickly. SEO was pretty straight forward, and plenty of dodgy web designers abused these straight forward methods by using "black hat" techniques to get high rankings. For instance, I once did a search for "White House" and a pornography site showed up at the top of the list! Google wisened up to this blatant manipulation of the search engines and implemented new algorithms to assess the content and value of a site. Recently, yet another new algorithm was implemented that requires websites to not only follow approved practices, but to prove their merit over time. So getting results is more difficult and takes longer than it used to. This is all the more reason to employ SEO on your website.
5. Can you "freshen up" an existing site?
I have done many re-writes of sites. Depending on the changes you want, this can be a fairly simple process or a very complicated one. Depending on how well or poorly your markup is written, your site may need to be scrapped and rewritten from the ground up. Pricing for re-writes will be decided on a case-by-case basis. Please refer to the Fees page for general pricing.
6. My writing skills aren't very good. Is this a problem?
Not at all. I do copy editing to ensure proper sentence structure, grammar, spelling, and punctuation. I will thoroughly discuss your business with you, and do research if necessary, in order to provide your site with rich, relevant, and informative content.
7. Can you use my graphics?
Yes. Your graphics, fonts, images and other information can be used to personalise your site.
8. I want to set up an adult website. Are you comfortble with that?
As long as your site fits within the guidelines of our terms, I have no problem doing adult website design. My job isn't to judge you but to provide you with a service. I engage with all customers in a professional, courteous manner.
9. I need photos for my site. Can you help me?
Yes. I employ the services of MPF Enterprise, which offer professional photograpy services, ranging from portraits, product photos for catalogues, and adult photography. MPF is female owned and managed.
10. Do I have to have an existing domain name to use your services?
No. Webitseo can help get you set up from square one, from formulating a domain name, to purchasing it, hosting it, and of course, developing your website.
11. All this blogging, RSS, and social media stuff baffles me. Is it really necessary to use them?
As the internet grows, the way people use the internet and access information changes at a continuous and head-spinning rate. As a business owner, you may not understand or like these new developments, but if you want to remain competetive in a growing sea of information and competitors, it's imperative that you employ the most up-to-date internet marketing strategies available. The internet offers amazing opportunities to promote your product or service. You can take advantage of the rich pool of resources available, or be left in the dust by your more progressive competitors.
Glossary
accessibility
Ease of access for visually or motor impaired users, or those accessing a site in text-only format (ie, mobile phones).
black hat
SEO techniques that involve manipulation of search engines and unapproved methods to gain higher SERP's. This is a big no-no and no reputable SEO company uses these methods.
conversion rates
The number of visitors to your site who take action, such as a make a purchase.
CSS
Cascading style sheets. CSS is a language used in website design which removes the styling and layout elements from the page, offering more flexibility in presentation and focus on content. This method is superceding html as a cleaner, more efficient way to create websites.
Google AdSense
Advertising program in which your website hosts adverts for Google. This program pays you to host adverts on your site based on click-through's.
Google Adwords
An advertising program that presents your advert on Google search pages. These appear in the highlighted area at the top and the column to the right of search results, and in AdSense ads. There is a fee for this service.
Google Analytics
This a free service offered by Google that generates detailed statistics about the visitors to a website. This can be very beneficial for improving marketing.
markup language
The language or programming code in which a web page is written. For example, html and xhtml are markup languages.
monetization
The creation of ways to gain financially from your website. For example, Google Adsense is a method of monetizing your site.
PageRank™
Google's method of evaluating web pages based on their importance and value. Not to be confused with SERP's. PageRank is not the number at which a site appears in results. Think of it as a grade or mark on an exam.
ROI
Return on investment. What every business owner hopes for when investing in advertising, marketing, and websites!
RSS
Depending on the source, RSS stands for Really Simple Syndication, RDF Summary, or Rich Site Summary. In any case, RSS has swept the internet as the method to distribute information, in many cases surpassing newsletters and mailing lists. It is used to link to blogs, press releases, news headlines, and more. RSS adds tremendous SEO value to a website or blog.
SEO
Search Engine Optimization/Optimiation. A set of techniques implemented in and for a website to increase its listing in search results.
SERP
Search engine page results. It is the listing of web pages returned by a search engine in response to a keyword query. Not to be confused with PageRank.
social media
Websites, formats, and functions that facilitate the inter-connection of internet users. Twitter, Facebook, MySpace, Delicious, and YouTube are examples of social media.
viral marketing
Despite the connotation with "computer virus", viral marketing is a positive marketing and advertising method. It takes advantage of the extensive interconnection of users on social media networks to spread the news about your product, service, or website.
W3C
The World Web Consortium. A consortium of organisations which set international standards for the internet. The goal is to ensure compatability and consistency of web design.
white hat
The opposite of black hat SEO. White hat refers to approved methods of SEO, which help ensure quality of content and search engine indexing.
xhtml
A markup language used for creating websites.